Integrated Digital Customer Experience
For A Mobile Advertising Giant
We helped Velti design different forms of content to enhance their customer engagement.
Vice President (Brand Management), Velti
They're not just contractors; they're an extension of my in-house marketing team and live and breathe the Velti brand. I couldn't be more happy with the level of service, support and commitment I receive from Net Solutions.
Velti's marketing team needed to design various types of content for websites, apps, landing pages, infographics and presentations. Given the fact that they needed the information on an ongoing basis, they hired a devoted group of designers and developers from Net Solutions.
Velti's key requirement was to present the solutions to their investors and prospective clients in a highly impressive manner. To accomplish this objective, Velti envisioned an iPad-enhanced application or iPad magazine (an iPad case study library) to present its case studies.
Being in the mobile advertising and marketing space, Velti had a highly active and mobile-savvy audience. To meet the expectations of its audience, it was very important for Velti to deliver a rich user experience.
- Drawing Investors and Clients
Since 2001, Velti had been developing and executing highly interactive, innovative, and successful mobile advertising and marketing campaigns for organizations around the globe. In order to achieve more business growth, it was highly crucial for Velti to draw key investors and clients by showcasing their best work in the best possible format.
- Delivering Rich User Experience
Being in the mobile advertising and marketing domain, Velti has a highly active and mobile savvy audience. To meet the expectations of its audience, it was very important for Velti to deliver a rich user experience. Features like multi-touch swipe functionality and navigation had to be first-rate in order for the app to be presentable.
Process and Engagement Model
The project was executed with Agile Team Model since Velti had hired resources for their other projects, as well.
Collaboration and Communication
Project collaboration was done using Basecamp and Jira. All project communication was done using email, Go To Meeting and Skype. Before moving to the next phase, sign off from Velti's team was sought and progress was shared with them in a transparent manner.
Velti had a large volume of high-resolution images that were to be showcased in the app without affecting the app's performance. Therefore, the images were optimized using image caching to reduce the image load time.
Testing of the web app was done for iPad devices only.
- On-Time, In-Budget Delivery
The project was a win-win for both Velti and Net Solutions. It was completed well ahead of the deadline and within budget. It helped Velti save valuable time and bring the product to intended audience much before the expected time of arrival.
- Reduced Development Effort
Using HTML5 and Phone Gap, the amount of effort required for development was minimized. It helped reduce the development lifecycle and costs.
- Improved Presentation of Velti Case Studies
The case study library app helped Velti in showcasing their quality work through case studies and explaining the benefits of their services in a very impressive way.