Event-Based Web Experience Delivered For Nike
Learn how we helped IMG Worldwide, a global leader in sports, fashion and media, win Kentico Site of the Year Award for Run to the Beat website
The Run to the Beat event, powered by Nike+, is London's biggest and most unique half marathon with participation of over 19,000 runners.
Nike needed a website to promote the Run to the Beat marathon, where they help charities which spread awareness and raise money for various social causes.
Using Run to the Beat website, users can register for the marathon, in addition to finding information on past and future events, event results, image gallery, charity event organizers, participating musicians, register for the Nike+ app, and more.
The idea was to make Run to the Beat website as a one-stop-destination for all-inclusive information and updates on everything associated with the event.
Customizable Content Management
The website needed to be highly customizable in terms of text, images, events, and reusability of CMS widgets. Website Admins needed to manage the website content on their own, and keeping in mind their non-technical background, it was a challenge to create a solution that's easy-to-use yet technically advanced at the same time.
Search engine friendliness
In order to promote the event on the target online channels, and increase the visibility of the website, the website needed search engine optimization (SEO) capabilities integrated with the CMS.
The website also need to be enabled to post real-time updates, including race results, news items, and on-the-fly creation of new pages.
Implementation of image gallery
Integrating a third party image gallery was challenge as it was a mammoth task to manually update the XML file every time a new image was added to the CMS Desk.
The timeline provided was close to 4 weeks which was also a challenge, considering the scope for Kentico customization.
Because of Kentico's compatibility with .NET framework, rapid application development capabilities, and user-friendliness Kentico was the number one choice as the ideal solution for these requirements.
Training & Support
In the end, we imparted much required training to our client so that they can manage the website on their own, without the need of technical inputs.
Responsive website design
To enable infallible rendering of website content across multiple mobile devices, we designed the website in responsive HTML. Coupled with HTML5, the design proved to be future proof to a large extent while maintaining consistent UX, irrespective of the device being used.
Customizable image gallery
To make quick updates to the image gallery possible, we converted the original static XML file to a dynamic XML file with the help of document events functionality in Kentico. Now, whenever an image was added, updated, or deleted, the functionality triggered an event, which gave full control over when to update the image gallery XML file.
Consistent User Experience (UX)
The responsive website design delivered a consistent user experience to the users accessing the website on different devices.
Powerful & easy to use CMS
Development on Kentico CMS gave the Admin users full control over each element of the website, right from updating text and images to changing navigation, links, and design. The CMS managed image gallery made it possible for the client to effortlessly update gallery images on the website.
Moreover, we isolated data from design using Kentico document types, which made it possible to update the data without disturbing the website design.
Increased online visibility
The integration of SEO features with the CMS helped our client to keep the website in line with SEO best practices, which further enhanced online visibility of the website.
Site of the Year 2012
Run to the Beat website was also declared "Best Travel and Events Site" in the Kentico Site of the Year 2012 contest