Live TV Mobile Experience To Engage
English Premier League Fans
We helped English Premier League (EPL) deliver LIVE viewing experience of soccer matches via an iPad app to its fans, globally.
English Premier League is an IMG client. IMG is a global leader in sports, events, media and fashion and operational in more than 30 countries. We have been working with IMG, UK since the year 2009. We have been building enterprise portals and websites for them for various international sports events including EPL and Rugby World Cup.
IMG approached Net Solutions to deliver a LIVE TV iOS app for EPL.
IMG wanted to provide a LIVE TV viewing experience to EPL fans via an iPad app. The prime requirement was to build the app keeping in mind the mobile audience unable to hook to TV for different reasons. The app was expected to allow EPL fans download the app and watch the LIVE matches and highlights, view match schedules and stream past videos, as well.
- Large number of users
The Barclays Premier League has become the world's leading football league, with a global fan base of 1.46 billion – a global phenomenon, inspiring passion and emotion in 212 territories around the world. The sheer number of likely users of the proposed app presented a challenge in itself.
- Consistent content delivery
Viewers of the Premier League are spread across different geographies with disparate network environments. The apps had to ensure uninterrupted content delivery to subscribers, with a consistent user experience.
- Web and iPad app navigation
A key requirement was the navigation structure: the website and iPad app had to be equally interactive and intuitive, while maintaining a consistent user experience across multiple platforms.
- Dynamic match schedules
The League's season runs from August to May, with 380 matches each season. That creates a huge list of matches that are subject to constant change. It was a challenge to create dynamic daily and weekly match schedules that extended into the future, able to accommodate all possible schedule changes.
- Video streaming
IMG wanted Premier League TV viewers to be able to stream any video on the web page without having to reload the entire page.
Process and Engagement Model
IMG defined the requirements and provided the designs, as well. Our scope was to deliver an iOS app. Our team of business analysts partnered with IMG to detail the scope in order to estimate the work hours and define the costs. We designated a group to deliver the work within agreed timelines. The project was executed using Hybrid Agile Model which is a combination of Agile and Waterfall model.
Collaboration and Communication
Project collaboration was done using Basecamp and Jira. Project communication was done using Go to Meetings and Skype. Coordination between IMG and Net Solutions team was ensured via an Account Manager.
The app was developed using PhoneGap as the mobile app development framework.
By choosing Net Solutions as their development partner, IMG has been able to receive following value proposition:
A new channel to engage fans Launching LIVE TV app, English Premier League added another customer acquisition channel (in addition got televisions) and engaged the millennials better. Timely Launch We were able to deliver the project on time in spite of a tight deadline, owing to better project management. This helped IMG launch the app well in time.