Kentico Based Research Website
For Wealth Management And Banking
Learn how Net Solutions helped the Swiss firm, My Private Banking deliver a huge content-driven site
MyPrivateBanking (MPB) is the first independent information and networking platform for clients of private banks and wealth managers worldwide, created with an aim to support private banking clients in making profitable investment decisions.
The founders of MyPrivateBanking had a vision of making wealth management much more transparent, cost-efficient, and client-focused. They were driven by their own experiences as clients of a number of wealth managers.
The primary goal was to create a Web platform where users can find and exchange information to help them make intelligent investment decisions, such as choosing the best wealth managers, improving their wealth management strategy, lowering the cost of wealth management, and optimising management activities of their wealth managers.
The website has a lot of content published so there was a need to create a CMS platform that could manage content workflows in such a way that the content is laid out in a very organized structure. The idea was to make it easier for users to find what they need.
Being a networking and information platform, MyPrivateBanking.com needed to be seamlessly integrated with Web 2.0 features, so that visitors are converted to registered users who can actively generate content and interact with other members.
The MPB team was very particular about the user experience of the website. They wanted the design to visually support the overall strategy of providing educated and senior visitors with independent, in-depth information, as well as a platform to exchange individual information anonymously with peers.
Identifying Business Requirements
With an aim to align the website design with company's business objectives, we started off with extensive stakeholder interviews to get an in-depth understanding of the scope, key objectives, and challenges of the project.
Finalizing Information Architecture (IA)
Our Business Analysts conducted an Information Architecture (IA) workshop with MyPrivateBanking team, where sitemaps and wireframes were developed to finalize the layout and navigation of the website.
We followed an Agile-based scrum methodology in which the project was divided into sprints of two weeks' duration. This enabled us to get early feedback and plan future sprints accordingly.
Usability and Search Engine Optimisation (SEO)
In order to drive more visitors to the website, a comprehensive SEO strategy was implemented and in-depth usability testing was conducted to engage the visitors and turn them into registered members.
The flawless combination of website design, information architecture, and user engagement methodologies helped MyPrivateBanking.com attract targeted users and grow their member base.
The choice of agile-based scrum methodology and custom CMS platform (based on .NET) for development ensured that the project was delivered on time to meet the business objectives of MyPrivateBanking.