Responsive Web Experience For Canadian
Real Estate Firm
We helped Mainstreet Equity Corp., a Canadian Real Estate Enterprise with a net worth of $1.15 billion, create a compelling digital experience for desktop and mobile devices.
Director, Marketing & Communications Mainstreet Equity Corp
The workflow process was seamless. Our online brand has been given a great boost. The end product is a stunning success. Net Solutions is now my go-to company for interactive solutions.
Mainstreet Equity Corp. is a publicly traded (TSX: MEQ) Residential Real Estate Company in Canada. Established in 1998, Mainstreet has grown its portfolio from 272 units with a market value of approximately $17 million to 8,414 units and approximately $1.15 billion market value now.
Mainstreet Equity Corp. wanted to develop a new website which could cater to the modern Canadian audience which is tech-savvy and would like to search properties using mobile devices.
Before approaching Net Solutions, they had hired a vendor but were not satisfied with the quality of work. After doing their due diligence over several weeks, they awarded the project to Net Solutions.
When Michael Birklein, Director, Marketing & Communications at Mainstreet Equity Corp., built a mobile strategy for his organization, he was clear that he did not want a responsive website. Rather, he wanted the mobile experience to be different from that offered at desktop browsing.
- User experience
Creating a seamless user experience and optimize the website for all type of devices
Integrating a third party database Web2Text to provide updated rental prices of Mainstreet Properties.
Process and Engagement Model
The project was executed on a Fixed Price Engagement model since the scope was defined and it was possible to estimate the project. Since the scope was relatively small, we adopted the Waterfall Development Model for it.
Collaboration and Communication
Project collaboration was done using Basecamp. All project communication was done using email, Go To Meeting and Skype. To accelerate the development process, Michael Birklein, along with his CEO Bob Dhillon, flew down to our office and stayed for a few days to ensure that developments matched his expectations.
The User Experience design team conducted various sessions with Mainstreet team to understand their audiences, preferences and tested different design mockups before arriving at the current design (which is LIVE).
The backend was developed using Wordpress CMS. Integration with Web2Text Database was done, and the project team set acron (a time-based scheduler) on a daily basis to update the Web2Text database so that the rental data of properties remains updated.
Testing of both the websites was carried out across desktop, phones and tablets.
Delivered an Enhanced Digital Experience
Mainstreet's new website impressed the audience. The brand new design was loved by everybody. It speaks volumes of the high standards Mainstreet maintains.
Enabled Customers To Access Real-Time Data
The rental data of Mainstreet Properties stays updated always, and users can access the data in real-time.