Enhanced Customer Experience for
Canadian Real Estate Firm
How we helped Mainstreet Equity Corp, a $1.15 billion Canadian real estate company, create a compelling user experience for desktop and mobile devices.
Mainstreet Equity Corp. is a publicly traded (TSX: MEQ) residential real estate company in Canada. Established in 1998, Mainstreet has grown its portfolio from 272 units with a market value of approximately $17 million to 8,414 units and approximately $1.15 billion market value.
Mainstreet positions itself as a value creator by purchasing under-performing properties, renovating them to a branded standard, improving operating efficiencies and repositioning them in the market for greater returns. Mainstreet currently owns and operates properties in Surrey, BC; New Westminster, BC; Abbotsford, BC; Calgary, AB; Cochrane, AB; Edmonton, AB; Fort Saskatchewan, AB; and Saskatoon, SK.
Mainstreet wanted a new responsive website which is also optimized for mobile devices. They hired a vendor prior to Net Solutions but were not satisfied with the quality. After due diligence they awarded the project to Net Solutions.
Following were the highlights of the problem that we tried to solve:
- Up-to-date user functionality and content integration
- Backend database and CMS
- Mobile optimized experience which was achieved by developing a mobile portal (that was linked to the CMS and backend database).
- Web 2.0 interactivity
- User experience
Creating a seamless user experience and optimize the website for all type of devices
Integrating a third party database Web2Text to provide updated rental prices of Mainstreet Properties.
The User Experience design team conducted various sessions with Mainstreet team to understand their audience, their preferences and tested various design mockups before finalizing the current design which is LIVE.
The project team set acron (a time-based scheduler) on a daily basis to update the Web2Text database so that the rental data of properties remains updated.
A Responsive Website
Mainstreet users can access a new responsive website optimized for all type of devices including smartphones and tablets and got a good website for both mobile and desktop with the kind of user interface and user experience it was looking for.
The new design is liked by everyone and is able to communicate the quality which Mainstreet is associated with.
The rental data of Mainstreet properties stays updated always and users access real data all the time.