Premium e-Commerce Experience
Delivered For An e-Commerce Startup
We helped Jaypore succeed in providing a premium eCommerce experience via a native iPad eCommerce app and Magento website.
Jaypore is an eCommerce startup procuring premium ethnic items created by artists and craftsmen throughout India and selling these to customers within the United States.
Jaypore has now developed an eCommerce website. Earlier, they only wanted to run the business via an iPad app. They wanted this app to be powered by an eCommerce store when they approached Net Solutions in 2011.
Jaypore wanted to connect their exclusive customers to local Indian artisans and craftsmen. The idea was to create an iPad app, powered by a reliable eCommerce engine which could deliver a rich storytelling experience. They also wanted the engine to manifest the authenticity and heritage of unique ethnic Indian products. Also, they wanted the user experience (UX) to be a big differentiator for them, especially, in view of the expanded customer base. The key demand was to develop a superior UX.
- Unmatched user experience
User experience was a top priority for Jaypore. More than the unique creations by local Indian artisans and craftsmen, the story of the artists, craft, region, and history were the central focus of Jaypore experience that would draw consumers in and create an emotional connection.
- Multiple image browsing
Jaypore provided high-quality product images to be displayed in the iPad app. During the app development, we faced the challenge of creating a flawless image browsing experience with pixel-perfect quality. It was the high-res images which made the image size quite large. While flipping through the images, the app response time increased, resulting in image overlapping.
- Customization and creation of backend modules
Many of the Jaypore app features required customizing existing modules or writing new modules in Magento. It was specifically tricky because the Magento code is written by third-party developers.
- Secure e-commerce experience
Jaypore has exclusive customers around the globe who buy limited edition items from local artists and craftsmen. It was essential to ensure that the system is backed by a highly secure authentication and transaction mechanism to let customers carry out safe transactions from anywhere in the world.
Process and Engagement Model
Jaypore defined their initial requirements and provided the designs, as well. Our scope was to deliver the iPad app as well as the eCommerce engine which we developed using Magento.
A dedicated team was assigned. This team was divided into two. One team started developing the backend in Magento to integrate payment gateway and other third-party web services. The other team started developing the iOS app. The project was executed using Agile and Scrum. Jaypore CEO, Puneet Chawla, became the product owner.
The deadline was constricted, and we delivered the app and eCommerce engine in 12 - 16 weeks.
Collaboration and Communication
Project collaboration was done using Basecamp. Project communication was done using Go to Meetings and Skype. Coordination between Jaypore and Net Solutions team was ensured through an Account Manager.
The Jaypore native app was developed using iOS framework. In order to solve the multiple image browsing issues on iPad, a multi-threading technique was used for downloading images on different (secondary) threads instead of primary thread. This helped us reduce the system's response-time and prevent images from overlapping. The multi-threading technique backed the entire storytelling concept of Jaypore app and made the app browsing experience extremely delightful and smooth on iPad devices.
The back-end was built using Magento. In addition to that, some Magento plugins were integrated to improve the performance of the app. Wherever a third-party plugin was not available, we created new plugins. The eCommerce engine was hosted on Amazon Cloud to deliver a non-interruptive service to users. The backend was built using Magento. In addition to that, some Magento plugins were integrated to improve the performance of the app. Wherever a third party plugin was not available, we created new plugins. The eCommerce engine was hosted on Amazon Cloud to deliver a non-interruptive service to users.
- Developed a premium eCommerce experience
Jaypore was able to deliver a premium eCommerce experience. The user experience of Jaypore's app was at par with that of apps like Gap, Etsy and Webby Parker.
- Ensured Timely Launch
We were able to deliver the project within the pre-defined deadlines owing to better project management. This helped Jaypore launch the app well in time.
- Better ROI and cost savings
Since Jaypore was a startup when it approached Net Solutions cost-saving was its top priority. We were able to deliver a world class product at a very economical cost.