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Geo Location-Based Social Dating App

How Net Solutions helped Attaboy Productions in developing Breaking Ice App, a dating app for iPhone and iPad users


Breaking Ice is a free social networking and dating app that helps you instantly meet people at the same location where you are, such as a bar, restaurant, coffee shop, party, or sporting event. The Breaking Ice app is available in 71 countries and is mainly targeted toward youngsters who are looking to meet new people, on the go.

The Problem

Attaboy Productions, the company behind the concept of Breaking Ice app, approached Net Solutions to develop a mobile social networking and dating app based on Apple iOS platform. The app would allow users to connect with new people around them, not miles or states away. However, there is also an "x country" setting in the Search Criteria page that allows travelling users to set up a date before getting to their destination.

The Challenge
  • Memory crashes

    Memory crash is one of the most common issues found in any mobile app, which arises because of fixed amount of physical memory and limited battery life of handheld devices. It also affects overall performance of the app. Attaboy Productions wanted to overcome this issue in Breaking Ice app.

  • Privacy and spam

    Making a highly secure app was the priority of Attaboy Productions. Being a social networking app, Attaboy team was well aware of the possible vulnerabilities associated with such apps. Hence they wanted the privacy and security features to be foolproof.

  • Admin panel

    A comprehensive admin panel was required to manage the app and configure settings, such as adding and deleting prohibited messages. The app had a user-friendly interface, so the backend functionality also had to be simple to ensure smooth admin operations.

  • Geo tagging and profile search

    The basic concept behind Breaking Ice app was to make new connections, find people who match your likes and dislikes. Therefore, intuitive profile search functionality was needed so that search parameters set by users can match with user profiles available in the Breaking Ice network.

  • In addition, the app had to be able to determine the exact location of the user and tag them based on their location. This was the key feature of Breaking Ice because the app was meant to connect people that are in close proximity to each other. Of course users also have the option to make their location invisible if they so desire. Their profiles will still appear on other users' Search, but their relative distance and location is cloaked.

The Solution
  • geo-location-tagging
    Implementation of geo location tagging

    The GPS capabilities of the device running the app are used to fetch the user's current latitude and longitude, which are then used to update user's location on the server. Similar profiles are then filtered on the basis of searched criteria.

    The filtered and selected profiles are then sent to the user looking for friends nearby. Apple's push notification is used for sending and receiving messages.

  • privacy-spam-control
    Privacy and spam control

    The Breaking Ice app was customized in such a way that if the prohibited words are used in the messages more than twice, the app automatically sends a warning message and temporarily blocks the user. If the number of prohibited words reaches 5, the user is blocked permanently, and re-installation of the application on that particular device is automatically prevented.

  • PHP-based-admin-panel
    PHP-based, user-friendly admin panel

    A PHP-based admin panel was built at the backend to manage the app. The admin panel provides the option to block prohibited words manually. Whenever any app user uses the prohibited words listed in the admin settings, the administrator gets a push notification automatically.

  • Automatic-Reference-Count
    Automatic Reference Count (ARC) for better memory management

    In order to avoid the memory crash issues associated with mobile devices, Automatic Reference Count (ARC) technique was used. It allows memory management a lot simpler by assigning memory management tasks to the compiler, and provides a significant performance increase as well.

The Result
  • Unique dating experience

    The biggest benefit of the Breaking Ice app is that users not only get notified when people in their network are located within a radius of X miles of their own location, but they also discover the exact location of those people.

    This is especially helpful in scenarios like dating, where a user need to know the exact location of the person whom he/she wants to date.

  • Spam-free experience

    Spamming is a major concern of most social app users and they usually refrain from using or installing apps that fail in controlling spam or profanity. However, Attaboy Productions was very particular about spamming and they delivered a spam-free app.

    The Breaking Ice app uses a special algorithm, which allows it to not only block any user sending spam messages, but also deny any attempts of re-installation on that particular user's device. This helps keep spammers out of the Breaking Ice app network.

  • Easy backend configurations

    The admin panel of the app was developed in such a way that there are provisions to configure app settings both automatically and manually. App management was made easier which helped reduce the workload of admin users.

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