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Choosing a right content management system (CMS) is a hard nut to crack. With a multitude of vendors offering some standout features in their CMS, it gets really puzzling to determine what would be a perfect fit for your web platform.  There are several considerations that need to be made, such as ease of use, …

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With all the talk of social media strategy, search engine optimization and content marketing, it’s easy to forget the purpose of these tactics — sales. A well-rounded inbound marketing strategy doesn’t mean a thing if it doesn’t translate to new business. That’s why most discerning business owners value leads more than clicks, tweets or shares. …

The Role of Business Analysts in Distributed Agile Projects

As we delve deeper into the business analysis knowledge series, we can’t help but wonder how business analysis fits in an agile development environment. If you’ve been following this series, you would remember we briefly mentioned the application of business analysis in an agile development environment in our first blog post – How Business Analysis …

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