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UX Thursdays – A Data Driven Approach to Understanding User Experience

User Experience is an integral part of product development cycle and it is important that the professionals involved in this process keep UX as their ultimate target, so that they deliver a usable and highly engaging product. Our initiative was directed to help cross functional teams appreciate the importance of a great UX and also …

Why Digital Customer Experience Strategy Is Critical For Your Business And How To Get It Right

Steve Jobs expressed the importance of customer experience in these upright words, “You’ve got to start with the customer experience and work back toward the technology – not the other way round.” And as we progress towards the digital landscape the need to have a compelling User Experience that doesn’t simply amaze but engages your …

Why Lollipop is the Most Secure Android OS Ever for an Enterprise

  The overhaul of security that Android 5.0 ‘Lollipop’ offers is perhaps the biggest one in the history of the mobile OS. Arguably, Lollipop 5.0 is the most secure version of the Android OS. Apart from challenging Apple’s iOS more effectively, this appears aimed at attracting a greater share of enterprise users. It is essential …

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