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Why Digital Product Development Must Rely Upon a User-Centered Design Approach

Maintaining a successful brand presence in the modern digital landscape is all about having a strong take on digital product development and the implementation of the ensuing offerings. From branded apps and websites, to a strong eCommerce platform that funnels page visitors through the purchase and confirmation process, these digital products represent your organization and …

Understanding Digital Experience Design

Technology is changing every day. With this, products are becoming more and more complicated. In this situation, how do you gain strong user customer engagement? Implementing digital experience design can be the key. Read on to know how customer interaction on digital channels can help make the customer feel positively about your brand. Why Digital Experience …

How to Implement an Effective Beacons-Based Marketing Program

With the rise of ecommerce websites in today’s world as customers can buy from the comfort of their homes or while on the go, a major challenge lies ahead for brick and mortar stores. In this case, beacons can be the savior of brick and mortar stores wherein retailers can push location-based or proximity-based notifications …

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