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How to Implement an Effective Beacons-Based Marketing Program

With the rise of ecommerce websites in today’s world as customers can buy from the comfort of their homes or while on the go, a major challenge lies ahead for brick and mortar stores. In this case, beacons can be the savior of brick and mortar stores wherein retailers can push location-based or proximity-based notifications …

How eCommerce Replatforming Can Transform Your Business Completely

If there’s one truth that you simply can’t avoid in today’s digital marketplace, it’s the fact that consumer expectations and the eCommerce technology needed to connect with these shoppers on a meaningful continues to advance and evolve at a lightning-fast pace. Failing to acknowledge this reality and assuming that your current commerce systems are “good …

Why Customer Engagement is Critical in the Age of Digital Transformation

While some brands still seek to resist the onset of transformation among online consumers and other target audiences, the truth of the matter is that digital customer engagement has evolved significantly over the past several years. The reason for this movement can all be traced back to the rise of mobile platforms, as well as …

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