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Individualization in Retail And How It Beats Personalization At It’s Game

We earlier talked about the crucial role and impact of Personalization in retail and how the retailers are relying heavily on shoppers’ decision-making and analytics to deliver an ultimate customer experience. In the current blog, we will describe how retailers are fast embracing a more intense form of personalization by going a step ahead to …

How Gamification Can Take Digital Employee Engagement to the Next Level

The word “gamification” may often leave many organizations confused when they are asked to relate it to their workplace. Courtesy, the common human tendency to perceive it as a “non-serious” activity or distraction from serious work. This article attempts to explain what gamification is and what it is not. Also, it will provide a deep …

How Personalization Can Deliver a Great Customer Experience

Shopping is about decision making and retailers are very interested in every decision being made by customers which can increase their profit margins. Technology is now enabling them to monitor the process more closely in real time with the use of embedded sensors connected to the Internet of Things. Graduating from the age where retailers …

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