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What Is Customer Experience (CX) Design And How To Measure It

Customer experience (CX) design is a modern concept that has been steadily gaining recognition and a broader awareness in the business community. However, despite being a widely discussed concept, it continues to leave many confused. What seems to be agreed upon, more or less, is that CX design is fairly essential when attempting to determine …

Individualization in Retail And How It Beats Personalization At It’s Game

We earlier talked about the crucial role and impact of Personalization in retail and how the retailers are relying heavily on shoppers’ decision-making and analytics to deliver an ultimate customer experience. In the current blog, we will describe how retailers are fast embracing a more intense form of personalization by going a step ahead to …

How Gamification Can Take Digital Employee Engagement to the Next Level

The word “gamification” may often leave many organizations confused when they are asked to relate it to their workplace. Courtesy, the common human tendency to perceive it as a “non-serious” activity or distraction from serious work. This article attempts to explain what gamification is and what it is not. Also, it will provide a deep …

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